It’s a common misconception that Embedded Analytics is just for large enterprises, but this is not the case. Any business can – and should – have a viable data strategy in place from Day One.  Far too many businesses lack answers to key business questions that Embedded Analytics can answer.

Recently, companies have begun understanding the importance of intelligent analytics to their business. Even more so than independent systems for business intelligence, embedded analytics prove an efficient way to optimize business operations.

Have you been considering making the switch and adopting embedded analytics yourself? Do you want to learn more about this option before you make a decision?
If you’re still on the fence, keep reading. Here at Zuar, we’re dedicated to providing you with comprehensive data strategy and data staging using Tableau analytics. With our data intelligence expertise, we’ll explain everything you need to know about embedded analytics.

What is Embedded Analytics

Embedded analytics allows businesses to integrate various analytic content and analytic capabilities into business operations and workflow. They often include data collection, visual data staging and tools for data analysis.

With the help of embedded analytics, businesses have access to relevant information about their products and services as well as tools that help workers to perform in a more efficient way while going about their day-to-day tasks.

Examples of Embedded Analytics

Embedded Analytics

There are lots of examples of businesses using embedded analytics in the real world. One use of embedded analytics is, quite simply, sales. A basic embedded analytics model might provide users with a dashboard of information showing their key performance indicators like quarterly sales and leads against their existing quotas. It might also allow users to create their own reports within the platform using the information they’ve gathered.

More comprehensive embedded analytic systems might also provide product ratings and video reviews, as well as suggested products. When used with smart data strategy, this data can help to provide customers with a better shopping experience.

Embedded Analytics: 3 ways to embed Tableau dashboards into a web page
The purpose of this blog is to help you test 3 ways to embed Tableau dashboards in an embedded analytics application by setting up a simple web server using a Python 3 HTTP server and embedding a Tableau dashboard in a simple HTML web page. We won’t be covering Tableau Server / Tableau Online secu…

Embedded Analytics vs Business Intelligence

For a long time, independent business intelligence software was king when it came to gathering data. It still has its place, certainly. It can’t do everything that embedded analytics can do, though.

Business intelligence refers to a collection of independent systems designed to help with data collection and analysis. The problem, though, is that these systems are meant to help those whose only job is to perform data analysis. Unlike embedded analytics systems, independent intelligence systems are not integrated.

With embedded analytics, all users have access to relevant information that they can understand and use to perform their jobs in a better and more efficient way. All stages of the data pipeline can be accessed from one centralized location, which minimizes the need to jump from application to application.

Benefits of Embedded Analytics

There are lots of benefits that come with choosing embedded analytics over business intelligence software. The following are some of the greatest benefits of data analytics:

Benefits of Embedded Analytics

Make Data-Driven Decisions

When you have real-time data right in front of you, it’s easier to use that data to make informed decisions. The use of embedded analytics helps to eliminate a lot of guesswork. This, in turn, increases the likelihood that workers will make wise, data-driven decisions the first time around.

Easier Adoption

The adoption rate of embedded analytics tools is much higher than the adoption of business intelligence tools. This is partly because embedded analytics is easier for people to understand and use without a lot of training.

Increased ROI

The adoption rate process is higher and more people are able to utilize embedded analytics. People also tend to use these tools for longer periods of time. All of this contributes to the fact that many businesses see a better return on their investment due to improved customer experience when they start using this option over other, stand-alone analytics tools.

Increased Productivity

The adoption rate process is higher and more people are able to utilize embedded analytics. People also tend to use these tools for longer periods of time. All of this contributes to the fact that many businesses see a better return on their investment due to improved customer experience when they start using this option over other, stand-alone analytics tools.

Gain a Competitive Edge

Since embedded analytics is a rapidly growing industry, making use of embedded analytics helps you understand your customers and your place within the industry in a unique way. The more information you have at your fingertips, the easier it will be for you to gain an advantage over your competitors and find a way to help your business stand out.

Increased Customer Satisfaction

Companies that utilize embedded analytics tend to see higher rates of customer satisfaction as well. Because they have so much useful data to work with, they can better tailor their products and services to meet their customers’ needs. This, in turn, leads to better customer reception and increased customer loyalty.

Increased Revenue

Last, but certainly not least, the use of embedded analytics can help businesses to increase their revenue. What business owner doesn’t want more money in their pocket?

There are lots of ways that embedded analytics can generate more sales, from decreasing churn rate to increase opportunities for new product licensing.

Is Embedded Analytics Right for You?

Is Embedded Analytics Right for You?

As you can see, there are lots of advantages that come with adopting the use of embedded analytics tools at your business.

Now that you know more about this option and can define embed with ease, does it seem like a good fit for you? Be sure to consider all the information listed above before you make your final decision. Our embedded analytics space is integrated, plus our Tableau experts will be there to consult with you. With this in mind, know that Zuar is there for you with both tools and services.

Get started with Zuar's business intelligence platform today.

To find out more, see our ongoing series about implementing Embedded Analytics.